Copywriter Resources: Must Have Information For A Pro

No copywriter works in a vacuum. We must have access to information, and lots of it, in order to write well. Fortunately, the Internet has created the biggest database and library in the world. The Web's problem, though, is categorization.

How do you find exactly what you need? Well, you can and probably did go through a search engine, but getting past the dreck can get. . entertaining. So I researched and reviewed what was out there.

Copywriting Resources

Courses

Check this list before taking any copywriting course. Mr John T. Reed, real estate author and investigative journalist, kindly gave me permission to use his format.

I don't specifically comment on any course or teacher. I just give guidelines on how to smell the scams before you fork your money over. Come prepared to read for a while because the list is long and detailed.

Books

Books are a copywriter's best friend. You can never own too many books. I suggest sticking with journalism textbooks and solid books written by people with recognized authority in their fields. Anyone can say he or she is an "expert" and write a book filled with fluff, after all.

I'm writing reviews on a bunch right now. Fair warning, the books I recommend are not light reading. Until I'm done, I suggest checking on Amazon using "journalism textbook" or "copywriting textbook" as your search terms.

Websites

Free websites offering writing advice are invaluable. Still, watch out for "weak" content. A site could have great content when I see it and change to so much fluff by the time you get there. If a website has changed from a real resource into a long ad, please let me know.

In Closing

When I first started copywriting, I almost despaired at the sheer amount of information I had to wade through. I couldn't tell what was good and what wasn't! Everybody has an agenda, of course, so there's only so much hype you can believe about a given book, course or product.

Of course, I have an agenda too. I want to show my worth as a copywriter. However, I believe that the only way to convince people of excellence in copywriting to provide excellent copy. So I do, at length.

Sites only featuring a list of benefits you can get from a product represent long advertisements. Sites with multiple product descriptions get classified as catalogs. Courses and books that provide nothing but fluff, spin and a call to action are long ads you paid to read. None count as resources.

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